NASC Cast x Purple City Genetics

Purple City Genetics is one of the original cannabis nurseries in Californiaโ€”and the last one standing. We're the largest feminized seed producer in the state. Weโ€™ve also been on the ground in Barcelona since 2018.

We will always be guided by a few core beliefs:
โ€ข We exist to match cultivators' dreams and ambitions.
โ€ข The progression of cannabis requires audacious imagination.
โ€ข One innovation can ultimately benefit the entire industry.

When it comes to serving cultivators, there's no problem too large or too small. Weโ€™re focused on amplifying farmersโ€™ abilities, advancing the cannabis plantโ€™s potential, and inviting everyone to experience growing cannabis for themselves.

Breeding at Purple City Genetics is both evolutionary and revolutionary. We are dedicated to continually improving demonstrated approaches as well as manifesting completely original ideas that force a reappraisal of what's possible. Every exploration serves the unrelenting pursuit of better cannabis. To that end, we are grateful to have been recognized with multiple collaborative State Fair and Emerald Cup wins. Our work is never over.


The NASC Cast Crew had the pleasure of sitting down with Auryn of Purple City Genetics. Listen to what he has to say below, and follow us on Vimeo for even more content!


More from the NASC Cast:


Explore seeds from Purple City Genetics!


And as always, Happy Growing!!

Purple City Genetics: Grow for Speed and Grow for Success


The Purple City Genetics' strains that are featured below are either great for beginners, finish early, or both.


Grow for Success: Strains for the Beginner Grower


Grow for Speed: Strains that Finish Early

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Check Out Purple City Genetics' Article about the El Krem Peaches Collection!



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HAPPY GROWING!

Keep Seeds Legal – A Word From ASIGA

Learn more about the Keep Seeds Legal Issue by reading American Seed Innovation & Growth Alliance's Technical Brief.

Issue Brief: Section 781โ€™s Seed Exclusion Threatens Americaโ€™s Seed Industry, Hemp Farmers, and Innovation.

ASIGA Issue Brief (2-page PDF) ASIGA White Paper (7-page PDF)

Buried in the FY2026 Agriculture Appropriations Act, signed into law November 12, 2025 and coming
into effect on November 12, 2026, is a provision that quietly redefines how cannabis seed is regulated
under federal law. Section 781(1)(C)(i) would, in an unprecedented manner, disrupt the U.S. hemp seed
supply chain by classifying seeds as a federally controlled substance based on the THC content of the
parent plant, regardless of the chemistry of the seed itself. The provision is unnecessary to accomplish
the stated purpose of Section 781, which separately restricts intoxicating cannabinoid products through
targeted product-level limits. The seed provision would unnecessarily hamstring American farmers,
researchers, breeders, small businesses, and medical patients by criminalizing seeds, ceding the global
hemp cannabis genetics market to international competitors.


The provision regulates seed by lineage and traceback, not chemistry and subjects seeds to DEA
jurisdiction.


Section 781(1)(C)(i) excludes from the federal hemp definition โ€œany viable seeds from a Cannabis sativa
L. plant that exceeds a total tetrahydrocannabinols concentration (including tetrahydrocannabinolic
acid) of 0.3 percent in the plant on a dry weight basis,โ€ with the result that seeds would be controlled
substances (mandating seed destruction and DEA penalties). For the first time in U.S. hemp law, a
materialโ€™s legal status is determined not by what it is, but by where it came from. Cannabis seeds do not
produce THC โ€” cannabinoid biosynthesis is localized exclusively to glandular trichomes, tissues that
seeds do not contain. Yet under Section 781(1)(C)(i), even though a seed tests below the 0.3% total THC
threshold, it can be criminalized and classified as a DEA Schedule I controlled substance because of the
parent plantโ€™s chemistry. No other agricultural commodity in active U.S. commerce is regulated this way.
No federal regulation evaluates wheat seed by the alcohol content of the beer it could be brewed into;
no federal regulation evaluates corn seed by the aflatoxin level of its parent field. Section 781(1)(C)(i)
breaks from this established principle without precedent.


The compliance standard cannot be met.


The statute is too vague for USDAโ€™s successful implementation. The statute requires traceback from the
seed to the parent plant, and the parent plant must in turn be tested and shown to be below 0.3% THC
by dry weight (as a living plant, testing is dependent on field location, temperature, days to harvest, etc.,
and is virtually impossible to enforce as part of a traceback system). A full traceback system would
require, at a minimum, significant new regulations and appropriations for USDA. In addition, jurisdiction
would be shared with DEA, which would have a role enforcing penalties and managing destruction of
criminalized seeds, requiring new funding for DEA.


Implementation of the statute would result in the loss of U.S. seed banks and genetic material passed
down for centuries. For germplasm already in lawful possession on the effective date, parental THC
history cannot be reconstructed at any cost โ€” the parent plant no longer exists to be tested. No
regulation USDA could issue can supply a compliance pathway for material already in lawful commerce.
Without congressional action, a seed bank or research institution that lawfully holds tens of thousands
of seeds on November 12, 2026 becomes subject to the Schedule I framework.


The provision harms patients, veterans, and Americans.


Implementation of the provision would restrict access by patients, veterans, and Americans to the
genetics needed for home and state-licensed cultivation. As of 2024, 47 states, the District of Columbia,
and three territories allow medical cannabis use. Approximately 25 jurisdictions authorize home
cultivation, where registered patients reproduce specific cultivars from seed to maintain consistency of
cannabinoid and terpene profile โ€” including CBD:THC ratios used in seizure management and low-THC,
high-CBG cultivars used in inflammatory and neuropathic pain management. Section 781(1)(C)(i)
withdraws the federally compliant pathway by which seed for those cultivars moves interstate, at the
same moment that federal rescheduling under AG Order No. 6754-2026 expands medical recognition.
Veterans accessing alternative therapies, patients treating seizure conditions, and Americans using
cannabis for chronic pain and sleep lose access to the specific genetics on which their stabilized care
depends. Implementation of the provision would interfere with state laws, federal laws, and the
direction of policy to provide access for patients to needed inputs for home cultivation.


The provision cedes the global cannabis genetics market to foreign competitors and ends U.S.
interstate commerce.


No global trade competitorโ€™s jurisdiction regulates and criminalizes cannabis seed by parental plant THC
traceability. At a time when other countries are opening up their seed markets and deregulating to
obtain competitive advantage, the U.S. would impose a compliance burden no major trading partner
imposes, hobbling our U.S. dominance. At the same time, the provision would balkanize our own U.S.
market among 50 states, ending interstate commerce when a domestic market is needed. Federal law
governs interstate commerce, and Section 781 will make seeds federally illegal scheduled products โ€”
based on a vague, unenforceable standard โ€” thus chilling interstate commerce in seeds. Without a
national market, investment in seed innovation and commercialization will be severely set back.


The economic stakes are real and growing.


Hemp grown specifically for seed production was valued at $41.5 million in 2021 (USDA NASS, 2022),
contracted sharply in 2023 to $2.9M, and has since rebounded โ€” reaching $16.9 million in 2024 and
$49.7 million in 2025, surpassing the 2021 peak (USDA NASS National Hemp Report, April 2026). Total
U.S. industrial hemp production value reached $739 million in 2025.
Classification of seed as a controlled substance has deep-reaching negative impacts for small rural
businesses, investments, financial institutions, credit card processing, and banking services. American
breeders are well-positioned to lead the global cannabis genetics market. Section 781(1)(C)(i) hands that
opportunity to international competitors at precisely the moment when U.S. operators are scaling to
compete. The overarching result would be unnecessary job loss through misguided and excessive
regulation.


Congress should act before the November 12, 2026 deadline.
ASIGAโ€™s proffered remedy is to strike Section 781(1)(C)(i) in its entirety. Seeds are already covered by
the base hemp definition under the 2018 Farm Bill โ€” if a seed tests at or below 0.3% THC, it is hemp
under federal law. Section 781(1)(C)(i) is not needed to accomplish Section 781โ€™s stated purpose;
Sections 781(1)(C)(ii) through (iv) already restrict intoxicating products directly by regulating the final
consumer product. Congress must take urgent action to protect Americaโ€™s seed future for growth and innovation.

For more information visit asiga.org or donate directly at https://www.gofundme.com/f/protect-us-innovation-genetics-and-leadership

Keep Seeds Legal - Thank you for donating over $20,000! Blog Image

By purchasing one of the following items, you can help fund the legal future of cannabis seeds! Donation options also available at checkout!

NASC BWL vs PRIVATE LABEL vs COMMERCIAL CULTIVARS

NASC BWL vs Commercial Cultivars vs Private Label

Ever wonder the difference between North Atlantic Seedโ€™s BWL, Private Label and Commercial Cultivar lines? Beth is here to explain.

I swear, we didnโ€™t make all of these โ€œhouseโ€ subcategories just to confuse you, but it is a bit confusing. For those of you who have been wondering, Iโ€™m here to set the record straight. Below, I will highlight how our team conceptualized each of the North Atlantic Seed โ€œhouseโ€ menus, and I will explain the meaningful differences of each. 

NORTH ATLANTIC SEED BWL: 

  • Affordable for everyone
  • Beginner Friendly
  • Proven Quality
  • Home of the Classics 

The NASC BWL menu is the oldest menu that bears the North Atlantic Seed name. It predates both Private Label and Commercial Cultivars. Our vision with the BWL menu is to bring affordable, trusted seeds to our community that are sourced from farmers and breeders who we feel good about supporting. What does that mean? We are always working on making this menu better, whether that means growing these seeds ourselves, or carefully listening to your feedback. These genetics were bred by breeders you know and love, as well as by breeders you will never know but who deserve our support. The common denominator here is proven, trusted quality at a price point everyone can afford. We really try to load this menu with as many of the classics and high-demand strains as we can source 

For more on what White Label means and where it comes from, check out this blog I wrote as a companion to this one: What are White Label Cannabis Seeds? Destigmatizing + Understanding White Label Seeds

NORTH ATLANTIC SEED PRIVATE LABEL:

  • High-End Genetics 
  • Craft, Small-Batch Production
  • Affordable to most 
  • Sourced from NASC Breeders 
  • Home of the Elite 

The NASC Private Label line was created with a specific purpose in mind: We wanted to fill this demand we were seeing for high-end, craft genetics, but we wanted to do so as affordably as possible. There is something unsavory about paying $10,000 for a cut, or $500 for a pack of seeds. No judgement. I understand very well the amount of work, time, and money that goes into being a small-batch breeder, but is there a way to make these really innovative, cool genetics available to the seed-lovers who are on a budget? Does it have to be this elite thing? As it turns out, there is. As we explored this concept, we found that many of the breeders we work with had seed lots they were willing to part with at a reduced price if we were willing to buy them out in larger quantities. Everyone wins! And thus, NASC Private Label was born. 

NASC COMMERCIAL CULTIVARS:

  • The Ultimate Genetics for Outdoor + Commercial Grows
  • Highly Curated, Tight Menu of True F1 Hybrids + IBLโ€™s
  • Proven + Tested In-House
  • Affordable to All 
  • Home of the Proven 

NASC Commercial Cultivars is the most recent house line that North Atlantic Seed has released, and itโ€™s a line that we really took our time with. We needed to do our due diligence with these selections because it was very important that we get it really right on the first try. There is a lot of responsibility and trust that comes with telling a farmer that this is the seed they should plant acres of. 

So, we started talking with farmers that had been breeding and making selections in-field alongside their commercial clients over the course of many years. We poured over the data, and we tested these genetics in-house because we wanted to see it with our own eyes. For all of these reasons, we feel incredibly confident in this tightly curated menu. 

The genetics you will find in NASCโ€™s Commercial Cultivars line have been carefully selected for their overall commercial crop viability. This includes outdoor resilience and resistances, early finishing times, complex terpene profiles, high performing test results, extract performance, overall bag appeal, overall plant and flower morphology, dependability and stability. These are genetics that have been proven to thrive in large commercial settings, and these are genetics that you can trust, at a price point that is reasonable.  


Browse Bulk White Label, Commercial Cultivars, & Private Label:

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HAPPY GROWING!

Offensive Selections Shares Grow Tips & More!

Offensive Selections shares 3 tips for new growers, and more!
Don't miss out on all the great deals from Offensive Selections for Breeder of the Week!


3 Tips for New Growers

Genetics are king and always have been
It's critical that we're cultivating genetics (whether from clone or starting from seed), that are sourced from breeders/brokers that have a historical record working with authentic varieties. Achieving this is harder than it should be and genuine authenticity is less common in 2026 than you'd expect. Beware of who you let in to your garden, even indoors, our cycles/year and cycles/lifetime are precious.

If your ability to invest in infrastructure is limited, do not short yourself
on your grow light(s) or your cooling ability
If you have elite genetics with a great light (think of brands with historical success in this space like Gavita, Fluence, Phantom, etc) you are off to a better start than 60-70% of your peers.

Choose carefully who you tell about your exciting new journey
Although laws against cultivation have softened around the world, the envy/jealousy type have not. I have always advised that jealous peers are more likely to result in the loss of your crop than the police.

Atlantica Cannabis Seeds by Offensive Selections

Favorite Breeding Project
Our current project with Currency (Blue Power x Runtz) x our flagship cultivar: Sourdough #1. This is a genuine improvement on Sourdough #1 in every category criticized and our prized champion: (Blue Power x Runtz). We have reversed Currency on to the industries most elite (Toad Venom, Red Hotz, VerZace/Black Magic), to name a few) and are slotted for a Summer 2026 drop.

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What are White Label Cannabis Seeds?ย ย 

Destigmatizing + Understanding White Label Seeds 
By Beth Mathieu

North Atlantic Seed BWL Fem Photo Drop 2026
North Atlantic Seed BWL Auto Drop 2026

What is BWL Bulk/White Label? 

BWL is an abbreviation that we use at North Atlantic Seed for Bulk/White Label, and it is how we source our own โ€œhouseโ€ seed menus: NASC BWL, Private Label, and Commercial Cultivars. White Label is a term that is commonly used among wholesalers, distributors and seedbanks within the cannabis seed industry and beyond, and all it really means is that the seeds were purchased from farmers under the pretense that we could sell them using our own brand and our own name: North Atlantic Seed Co. 

Unfortunately, BWL has gotten quite the bad rep in forums and threads online, and thatโ€™s why we have always chosen to highlight โ€œBWLโ€ as transparently as we have: 1. We want growers to understand that we did not breed these seeds ourselves. Hopefully, this helps them make an educated decision about who they source their genetics from. 2. We want to destigmatize White Label seeds. Below, I am going to discuss why I think this topic is so important for every grower to understand.

Are BWL Seeds Bad? 

Our perspectiveโ€“as people who understand this industry quite wellโ€“is that BWL seeds can be just as great and just as terrible as any other seed. Shocking, right? 

What matters is the intent and the breeding practices of the farmer who made the seeds. Like any industry, there are seed mills out there churning out millions of seeds a month purely for the profit; these businesses probably donโ€™t have the growerโ€™s best interests at heart. Conversely, there are craft operators that put a great deal of heart, care, time, and expertise into their breeds. Both types of farmer can supply BWL seeds, so sourcing is really what becomes important, and that is guided by our values as a business, and your values as a grower.  

Agriculture and farming is an industry where itโ€™s hard to make a good living nowadays. As farmers and breeders ourselves, we have lived this struggle, and we have no shame in supporting breeders who are creating and refining high-demand genetics for others to brand and sell. 

There are many breeders in our community who are incredibly passionate and knowledgeable about genetics, but they have no interest in all of the other things that come along with running a front-facing business: They donโ€™t want to sit behind a computer all day, or work on marketing campaigns, or become beholdent to social media. They want to be in their gardens. And yet that is the business of seeds; more and more, that is what it takes. For these types of breeders and farmers, White Labeling seeds gives them an opportunity to make a living doing what they love without having to be a great business-person at the same time.
For this reason, we are not ashamed at all to source White Label genetics for our house brand, but in large part, thatโ€™s because we do our due diligence. We are intentional about the breeders we support and rely on in this way because we care about your experience as growers.

Where Does NASC Source BWL Seeds From? 

At North Atlantic Seed, we are always trying to improve and refine the seed menus we are offering to our growers. And Iโ€™m not just saying that. We care so much about getting this right, and we recognize that this is what builds trust and integrity. 

If youโ€™ve been watching closely over the years, you might have noticed that the North Atlantic Seed BWL menu has undergone frequent changes. While we donโ€™t have the ability to grow out every single strain ourselves, we try to grow out as many as we can, and we listen closely to what our customers are telling us about their experience with these seeds. We have turned our menus over many times, and we have tried the same strains from many different breeders. We are always whittling away, trying to make our BWL menu better. This is a process that will never stop because genetics will never stop evolving and getting better. 

What we want you to know and hear is that NASC sources genetics from the breeders you already know and trust, as well as from other farmers who you might never know, but who deserve to have their genetics grown just as much as the next person. These are people who are doing good work and they are good people. 


Ultimately, we understand that people are going to have opinions about breeders, genetics, White Label seeds, and virtually everything else. Have it. But we want to set the record straight as far as NASCโ€™s relationship with White Label goes: A lot of the derogatory commentary we see tossed around online is so off the mark from the reality of the industry, and it gives people a bad taste about something that is very misunderstood. Yes, there are bad actors out there, but my hope is that our growing community is aware that there are a lot of good actors too, so letโ€™s not stigmatize this category of seeds as a whole. That only serves to hurt the breeders and farmers who are doing hard work and trying to make an honest living just like you and I. 

-Beth


Explore the North Atlantic Seed BWL Strains!

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HAPPY GROWING!

An Update on Keep Seeds Legal from Beth and Team NASC + Dirty Bird

Thank you to everyone that donated to this important cause! Together we have raised over $20,000! Let's continue to fight and protect home growing for years to come. Read more for the latest updates on Keep Seeds Legal!

Keep Seeds Legal - Thank you for donating over $20,000! Blog Image

Happy Spring, Everyone! 

I sincerely hope that you have all been keeping your chins up amidst the uncertainty that surrounds us right now, enjoying a beautiful spring (damn if that sun doesnโ€™t feel so good), and gearing up for another growing season ahead. 

For the last several months, we've been quieter with you than usual, and we feel that itโ€™s due time for an explanation. 

Behind the scenes, we've been working on something we believe will shape the future of the American seed industry: the launch of the American Seed Innovation & Growth Alliance (ASIGA) โ€“ www.asiga.org.

ASIGA is a coalition weโ€™ve built to challenge the legislative changes scheduled to take effect in November 2026. We deliberately chose not to ring alarm bells in your inbox until we had something real to show you. Now we do.

What this fight is โ€” and what it isn't: 

We want to be clear up front about how ASIGA is positioned, because framing matters so much in Washington. 

ASIGA's political case rests on three pillars: Innovation, genetic diversity, and American leadership in plant science and breeding. The legislation moving toward November 2026 threatens all three. It risks narrowing the genetic pool that U.S. breeders can legally work with, slowing the pace of innovation that has put American breeders and banks at the front of a global industry, and ceding ground to overseas competitors who will happily fill the gap.

This coalition is a big tent, fighting for an agenda that affects every arm of the US hemp industry: Industrial hemp, seed banks, plant scientists, breeders, and home-growers alike.  The case we are making on the Hill is about protecting an American industry, American jobs, and American scientific leadership. That's the case that wins votes, and that's the case ASIGA is built around. We feel optimistic that we have a winning and compelling position if we maintain a narrow focus: Preserving access to seeds, a non-intoxicating agricultural input that is at the heart of a multibillion dollar industry. 

What we've been doing:

For months, we've been meeting at the highest levels in Washington โ€” quietly, persistently, and with a team built specifically for this fight. ASIGA's lobbying and communications group brings together experienced hemp policy advocates, former USDA officials, and seasoned operators who know how the Hill actually works. Alongside a number of other independent businesses, and industry organizations, we're funding this effort monthly โ€” structured for the long haul, not a one-off campaign. We need a voice in DC representing seeds, an often-overlooked, but foundational part of the industry. 

The work is unglamorous: briefings, redrafts, relationship-building, education, and the slow grind of getting the right facts in front of the right people. It's also the only thing that moves the needle on legislation of this scale.

What's at Stake:

If the November 12 law takes effect this fall, it will restrict access to essential genetic material, undermine breeding innovation and new cultivar development, damage legitimate operators, and push activity underground to the black market.

Criminalizing hemp seeds will reduce consumer and patient safety, destroy small businesses and jobs across the supply chain, inhibit access to the medicine that works for you, stifle critical research and development, and hand global leadership in hemp and cannabis genetics to Europe, Latin America, and emerging Asian markets.

The United States has the science, the agricultural infrastructure, and the entrepreneurial base to lead this industry for the next decade if our leaders cultivate a safe environment to do so. This law would foreclose that future before it begins.

Where you come in:

We held back from asking until we had earned it. We now have an active coalition, a strong team, and meetings happening that simply wouldn't have happened six months ago. To carry this through to November 2026, we need our customer base with us. 

This community has shown incredible generosity already in donating to the Keep Seeds Legal campaign that weโ€™ve run on the NASC website over the past two months. Weโ€™ve raised over $14,000 dollars for this cause already thanks to each and every one of you who donated. We plan to continue this campaign until this fight is resolved. 

There are two other things you can do right now:

1. Contribute to the GoFundMe. Every dollar goes directly into ASIGA's lobbying, legal, and communications work. We chose the GoFundMe infrastructure specifically so that donors receive ongoing, transparent updates on where the money is going and what it's accomplishing. In addition, 100% of funds donated at checkout to NASCโ€™s Keep Seeds Legal campaign will go directly to this fight as well.  

โ†’ https://www.gofundme.com/f/protect-us-innovation-genetics-and-leadership

2. Watch for the white paper. We're finalizing a detailed white paper that lays out the specific legislative threats, the policy alternatives ASIGA is advancing, and what each scenario means for the American seed industry. 

One last thingโ€ฆ

We're sorry we haven't brought you in sooner. The honest answer is that we wanted to wait until we had something concrete; something worth standing behind. We do now โ€” and we'd rather have you with us than reading about it after the fact.

Thank you for being part of this community and fighting the good fight alongside us. We know you all care about this issue as much as we do. We'll be in touch again soon, and far more often.

With Gratitude, 

Beth + the entire North Atlantic Seed + Dirty Bird Genetics Family 

By purchasing one of the following items, you can help fund the legal future of cannabis seeds! Donation options also available at checkout!

Contact Us

Email:
[email protected]

Mailing Address:
PO Box 2724
Waterville, ME 04903

Frequently Asked Questions

Customer Service:
Mon. to Fri.: 9am to 4pm EST

Shipping:
Monday โ€“ Friday


Disclaimer: Cannabis seeds are sold as souvenirs, and collectibles only. They contain 0% THC. It is imperative that you check your state and local laws before attempting to purchase seeds, and we are not liable for what you do with seeds after receiving them. The statements on this website and its products have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Consult your doctor before use. North Atlantic Seed Company assumes no legal responsibility for your actions once the product is in your possession and is not liable for any resulting issues, legal or otherwise, that may arise.